Malachite & Moon Consultancy Presents: Brand Magic™ - Create Stress-Free Branding in 30 Days or Less

What is Brand Magic™?

Brand Magic™ is self-paced, simple and designed to prevent overwhelm so you feel supported and guided the entire time.

In just 5 easy-to-understand video lessons, you'll create WOW-worthy branding, complete with a customized font family, color palette, brand identity and brand voice in your very own professional brand style guide.

​Are you a small to medium business owner struggling to stand out?

The key to standing out is communicating what your brand stands for.

You started your business for a reason, and you only get ONE chance to make a great first impression.

But how? The Answer:

Module 1: Mindset Rituals for Clarity, Confidence and Abundance

We’ll cover:

• Why Mindset is So Important: Where your attention goes, your energy flows-  learn ways to stay energized through the course and the creative process
• The One Mindset Hack to Help Manage Stress: Don’t just think of this as a project, think of it as a  party
• How to Leverage the Reticular Activating System to Easily Manifest What You Want:  Here’s how to put your subconscious to work for you.
• Clear Goal Setting: Get crystal clear on your business and branding goals

Module 2: Branding Fundamentals + Trademark Protection

We’ll cover:

• Branding vs Trademark: How they’re different and yet complimentary
• Trademark formula and distinctiveness: What counts as a weak or strong trademark
• Types of trademarks: It’s not just words and colors, but patterns and so much more

Module 3: Brand Basics: Build Your Brand from Your Business Plan

We’ll cover:

• The Business Plan: Using the 3 P’s to efficiently build your branding
• Customer Perception: The importance of accurately pricing your products/services
• Business Channels:  Understanding offline and online channels
  

Module 4: Advanced Brand Concepts

We’ll cover:

• Brand Elements: A deep dive into brand components such as brand voice, tone and personality
• Colors and Shapes: The psychology behind these and what they truly mean
• Fonts: Script, serif, sans serif and more- they all convey unique messages
  

Module 5: Completing Your Brand Style Guide

We’ll cover:

• The Brand Style Guide: What it is and why it’s essential to branding
• Different Ways to Create a Guide: Simple, free, and/or paid resources to easily create and revise your guide so your brand stays consistent, professional and protected
• Best in Class Brand Style Guides: Examples to educate and inspire you.